Over the weekend we received the above Facebook message from a concerned (super smart) teen which points out continued problems with Facebook advertising, and – more generally – how images of women in the media directly impact our youth.
Nicole, who is 15-years-old, writes:
“I have a problem with some of the advertising I see on facebook that is targeted to me and other girls my age…I find it worrisome that about half the ads I see on my newsfeed are for losing belly fat, losing a couple jean sizes and getting slimmer in general…I know that constantly being asked “do you want to lose a couple pounds?” as I scroll through my newsfeed certainly plants a seed of doubt in my head as to whether or not my body is “good” enough.”
She also sent us two examples of the kinds of ads she sees daily:
These kinds of ads are harmful to people of all ages, but shouldn’t Facebook at least have different standards – and reviewers – for those images being shown to youth? And if they already do this, why are such clearly negative ads being approved for 15-year-olds?
You can notify Facebook about the flaws in their advertising model on their official page. And tweet Zaggorra (the brand in the first ad*) with #NotBuyingIt, asking that they stop targeting this ad at 15-year-old girls – or pull it completely.
If anyone finds the contact information for the second advertiser, please leave it in the comments.
Imran is the Director of Social Media and Outreach at MissRepresentation.org. Follow him on Twitter @imransiddiquee