The Keep It Real Challenge: Day One



This morning we launched – in collaboration with SPARK Movement, LoveSocial, Endangered Bodies and I Am That Girl – the Keep It Real Challenge. It’s a 3-day campaign to get magazines to pledge to print one unphotoshopped picture per issue, and to empower thousands of individuals to use their voices for change.

Day One was focused on Twitter and asking magazines to make public commitments to print unphotoshopped pictures. The response from both the public and the industry was overwhelming. Using this list of Twitter handles, users flooded the accounts of major magazines and their editors.

#KeepItReal was briefly a trending topic in America today

The hashtag #KeepItReal has already reached over 1.5 million people, including the desks of USWeekly, Glamour and Lucky Magazine – who all expressed interest in talking further about their use of photoshop. Additionally, Marie Claire‘s Editor-In-Chief Joanna Coles reached out personally to MissRepresentation.org to discuss the issue.

It was a day of small but important steps forward.

A recap of the day’s tweets:

10 Comments

  1. [...] get several mainstream print magazines to issue that commitment. Seventeen said no to Bluhm but the first day of the challenge – focused on tweets using the #keepitreal hashtag – was inspiring. The hashtag reached [...]

  2. [...] petition and the #KeepItReal Challenge received an overwhelming response. The Twitter hashtag “reached over 1.5 million people, including the desks of USWeekly, Glamour [...]

  3. [...] petition and the #KeepItReal Challenge received an overwhelming response. The Twitter hashtag “reached over 1.5 million people, including the desks of USWeekly, Glamour [...]

  4. [...] a video presented in conjunction with MissRepresentation’s Keep It Real challenge,  Roy Cui confesses his shame at contributing to the digital distortions of female images and [...]

  5. [...] a video presented in conjunction with MissRepresentation’s Keep It Real challenge, Roy Cui confesses his shame at contributing to the digital distortions of female images and [...]

  6. [...] maybe the 3-day “Keep it Real” challenge June 27-29 fanned the flames with a mounting coalition led by Miss Representation, SPARK, Love Social, I Am [...]

  7. Niko says:

    I agree that the media makes it incredibly hard for women and young girls to otbian a sense of confidence within themselves. It is extremely disheartening to turn on the tv or look into a magazine and see pole-skinny girls that are overdone with makeup, their hair is shinier and fuller than actually attainable, and their outfits cost more than my house payment. What are girls supposed to think when looking at these role models other than they aren’t good enough? The media is constantly telling girls that they aren’t skinny enough, aren’t stylish enough, aren’t cool enough. I think that this website is a great idea because instead of telling girls what they aren’t, we should be telling them what they are. That they are strong, courageous, intelligent, and that with a little bit of effort, they can rule the world.

  8. Homepage says:

    … [Trackback]…

    [...] Read More here: missrepresentation.org/media/the-keep-it-real-challenge/ [...]…

  9. [...] as they portray unrealistic ideals, especially for women. The Representation Project instituted the #KeepItReal Challenge a few years ago urging publications to use at least one untouched photo per issue. In coordination [...]

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