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People worldwide are using hashtag #notbuyingit on Twitter to call-out products and ads that misrepresent or degrade women. Have you recently seen a piece of media that missed the boat in terms of portraying women and girls accurately? Call it out and let the company know you aren’t buying it.

#NOTBUYINGIT

People worldwide are using hashtag #NotBuyingIt to call-out sexism in the media.

Let the media know: sexism won’t sell. Use #NotBuyingIt on Twitter to challenge the misrepresentation of women and girls.

COMING SOON: The #NotBuyingIt App

Recent #NotBuyingIt Tweets

DarkChemist @DarkChemist9 21 May
Even though I don't understand the words, I get the sexism.@tide #MissRep #NotBuyingIt http://t.co/CBYZmTAMND
TheAlchemyofHolism @AlchemyofHolism 21 May
@Disney - #KeepMeridaBrave or I'm #NotBuyingIt
Sandra Ennis Nunn @s_nunn 21 May
@Disney We want your committment to Keeping Merida Brave! Say NO to the Merida Makeover! #KeepMeridaBrave or I'm #NotBuyingIt
Alais de Hoogh @ashadowboxer 20 May
@Disney - #KeepMeridaBrave or I'm #NotBuyingIt
Sarah Perry @sarahperrypoet 20 May
Just read article about @ShimmyClub 2-way mirror to spy on unsuspecting women in loo. DISGUSTING. Do not go there #NotBuyingIt
SuperHands Baby Sign @SuperHandsIrl 20 May
Why @LEGO_Group? #notbuyingit @EveryDaySexism http://t.co/mcPrAEsWY6
Jovan @CSRA_prsn 20 May
.@Google's definition of rape is sexist & archaic. They don't believe that women can rape men and boys. #notbuyingit http://t.co/Uu7LwwLKBp
Miss Representation @RepresentPledge 20 May
.@Abercrombie Gets Served by @TheEllenShow http://t.co/gyN2IbZ5RP #NotBuyingIt
Miss Representation @RepresentPledge 17 May
How It Would Look If Men Posed The Way Female @AmericanApparel Models Do http://t.co/BXIijsYj27 #NotBuyingIt via @businessinsider
Lala Prosciutto @LalaProsciutto 17 May
Hey @Disney, drop the redesign and #KeepMeridaBrave. I'm #NotBuyingIt http://t.co/oO8T5tx04p
FeministLikeMe @FeministLikeMe 17 May
USC Students Protest Handling Of Rape Allegations « CBS Los Angeles http://t.co/jofP90oEBw @USC, so glad I turned you down. #NotBuyingIt
Melissa Seymour @The_Matchers 17 May
You are beautiful at ANY size, shape or age! @Abercrombie I'm never shopping at your store. #Notbuyingit @RepresentPledge
Tanya @tanyabass27 17 May
Hey @Disney, drop the redesign and #KeepMeridaBrave. I'm #NotBuyingIt http://t.co/Um98XdfcFR
Miss Representation @RepresentPledge 17 May
.MT @ariellaphillips: Come on @Hardee's! #NotBuyingIt http://t.co/IJfjX0IIUT @CarlsJr
amightygirl @amightygirl 17 May
A Mighty Girl responds to @Disney's statement that redesign is part of a limited product line here http://t.co/kjnQuME14J We're #NotBuyingIt
JMay @JMay789 17 May
#NotBuyingIt @AmericanApparel, I'm not buying your low-grade crap anyway, but your portrayal of women for male buyers is especially douchey
Catherine Menick @thecatsaysmeh 17 May
#NotBuyingIt @AmericanApparel, the way you market "unisex" differently to women and men is sexist: http://t.co/tVj8Bblebr
Whitney Jarreld @WhitneyJarreld 16 May
Hey @Disney, drop the redesign and #KeepMeridaBrave. I'm #NotBuyingIt http://t.co/KEaTHeeESk
Miss Representation @RepresentPledge 16 May
.RT @imransiddiquee: FYI @WashingtonPost, rape & sexual assault are not "sex scandals." They're crimes. #NotBuyingIt http://t.co/1blOu00qfQ
Ramona Joy Carmelly @RamonaCarmelly 16 May
Hey @Disney DROP THE REDESIGN!!! #KeepMeridaBrave #NotBuyingIt #ShameOnDisney #WeAreAllPrincessesNotCardboardCutOuts http://t.co/aBkUCbuJKS
Monica Christoffels @mpchristoffels 16 May
f'real - I love original Merida! | Hey @Disney, drop the redesign and #KeepMeridaBrave. I'm #NotBuyingIt http://t.co/clmNUPvQTx
Sarah Shipley @bopeeplady 16 May
Hey @Disney, drop the redesign and #KeepMeridaBrave. I'm #NotBuyingIt http://t.co/WwHqUYFSMi
Imran Siddiquee @imransiddiquee 16 May
FYI @WashingtonPost, rape and sexual assault are not "sex scandals." They are crimes. #NotBuyingIt http://t.co/ejJjxxHPZG
Nicole da Silva @nicdasilva 16 May
Hey @Disney, drop the redesign and #KeepMeridaBrave. I'm #NotBuyingIt http://t.co/bX2aKmb1FB
Sarah Michon @michoncloutier 15 May
#NotBuyingIt @AmericanApparel, the way you market "unisex" differently to women and men is sexist: http://t.co/H92hSs97MG
Cecilia Latorre @ceclatorre 15 May
WORD! #notbuyingit http://t.co/sLnVq99tig
Kelsie Kachel @KachelKelsie 15 May
.@ZombieInd stop promoting violence against women with "The Ex" girlfriend shooting target. I'm #NotBuyingIt http://t.co/bPE8KpJl68
Lili Schliesser @media_parley 15 May
#NotBuyingIt @AmericanApparel, the way you market "unisex" differently to women and men is sexist: http://t.co/MnFBDHAy8h
Mary Kate Cunningham @MaryKateC 14 May
@RepresentPledge @EEB4 @KatyBloombergDC Still, it's featured on the @someecards page: http://t.co/Nsx9cJpHOu #notbuyingit @EverydaySexism
Katy Bloomberg @KatyBloombergDC 14 May
@MaryKateC @someecards can keep the chocolate- I'll take the corner office. #notbuyingit @RepresentPledge @EEB4
vir @viraust 13 May
@FIATUSA Stop objectifying women to sell cars! A topless bikini model does not = a "topless" car. I'm #NotBuyingIt
Miss Representation @RepresentPledge 13 May
.@AP describes alleged rape as "restroom sex" in misleading headline http://t.co/RsE86bbIh9 #NotBuyingIt
Elizabeth Plank @feministabulous 13 May
@Disney Gets Rightfully Slammed For Its Sexy Makeover Of Brave's Merida. http://t.co/SSJLNwSibM #NotBuyingIt #fem2 #youngfem #sexism #girls
John C Barstow @jbowtie 13 May
seems @thewarehousenz only sells girl's shoes in one colour #notbuyingit http://t.co/w9lmErJB09
TessGwen @TessGwen 13 May
@LetToysBeToys @entertainertoys Played most these games as young girl&enjoy them now w my 6yo son.Sexist&nonsensical labelling #notbuyingit
amightygirl @amightygirl 13 May
#keepMeridaBrave petition is past 120K signatures! @Disney, that's 120K people who are #notbuyingit https://t.co/TftPNUF19W
The Animated Woman @LittleAnimation 13 May
Sign the petition to Keep Merida Brave! #disney #notbuyingit http://t.co/rEzpA0GcWf
Miss Representation @RepresentPledge 13 May
RT @FemilyHarris: .@FIATUSA Stop objectifying women to sell cars! A topless bikini model does not = a "topless" car. I'm #NotBuyingIt
Miss Representation @RepresentPledge 12 May
'Brave' creator blasts @Disney for 'blatant sexism' in princess makeover http://t.co/qF6bJzNqmc #NotBuyingIt
amightygirl @amightygirl 10 May
Thanks to everyone for helping spread the word about #KeepMeridaBrave petition https://t.co/TftPNUF19W 48,000 people are #NotBuyingIt
Tim Horne @TDH73 10 May
@ZombieInd still #notbuyingit too little too late
Halie Hovenga @haliehovenga 10 May
Zombie Ind discontinues "The Ex" cuz we're #NOTBUYINGIT !! Keep flexing! #women #womensrights #equality #feminism #fem2
Imran Siddiquee @imransiddiquee 10 May
Now maybe we can stop pretending to shoot other people altogether? | Zombie 'Ex' Target Discontinued http://t.co/pCZiANJc5O #NotBuyingIt
Sandra Fluke @SandraFluke 10 May
.@ZombieInd stop promoting violence against women with "The Ex" girlfriend shooting target. I'm #NotBuyingIt http://t.co/y5piLyW6JS
Denise Ploof @DenisePloof 09 May
.@ZombieInd stop promoting violence against women with "The Ex" girlfriend shooting target. I'm #NotBuyingIt http://t.co/YK4132Dgrj
Kirstin Lund @KirstinLund 09 May
.@ZombieInd stop promoting violence against women with "The Ex" girlfriend shooting target. I'm #NotBuyingIt http://t.co/7jZFG9MMzC
Tyler Varsell @tylervarsell 08 May
Sickening & shameful. I never shop at @Abercrombie and don't plan to start. #notbuyingit http://t.co/q9JrATqQfl
FeministLikeMe @FeministLikeMe 08 May
Makes me glad I never bought @Abercrombie in the first place. #NotBuyingIt causing body image issues isn't attractive http://t.co/qHy549rcXO
YWCA Canada @YWCA_Canada 08 May
@Abercrombie "doesn't want larger women wearing their clothes"? We're #NotBuyingIt http://t.co/TGJeywoOix
Christina Venier @CVenier23 08 May
Disgusting fat-shaming by @Abercrombie CEO. Forever on my #NotBuyingIt list
The SS Evans @ssevans86 08 May
"Ex-girlfriend" target that bleeds when shot. What is wrong with people??? http://t.co/UA3Hsn477I @AJStream #Notbuyingit
ThroughMySistersEyes @MySistersEyes 08 May
#notbuyingit @Abercrombie "we want to market to cool, good-looking people. We don’t market to anyone other than that" http://t.co/9rAywYmqb3
Caitlin Kawaguchi @CaitKawaguchi 08 May
Love seeing social media organizing work- #notbuyingit campaign is one of my favorites! Congrats on recent success w/ "the ex" everyone!
Trine Bregstein @Snow_Pixie 08 May
@ZombieInd Stop promoting men's violence against women. 1 in 3 women women murdered were killed by an intimate partner. #NotBuyingIt.
Imran Siddiquee @imransiddiquee 08 May
Thx to @feministabulous RT @RepresentPledge: @ZombieInd has received 890 #NotBuyingIt tweets, #4 on all-time list: http://t.co/HTl270ODAE
A Worker @workingfer 08 May
@ZombieInd Stop promoting men's violence against women. 1 in 3 women women murdered were killed by an intimate partner. #NotBuyingIt.
Miss Representation @RepresentPledge 08 May
.@ZombieInd received 890 #NotBuyingIt tweets in 48 hrs for "the ex" target, #4 on all-time list of worst offenders: http://t.co/QDFGqEJHg2
Octarin @Octarin 08 May
@ZombieInd Revoke the dolls. Seriously. Shooting your partner isn't nice, not even in fake. It's sick, leads to REAL deaths. #NotBuyingIt.
Hannah Armentrout @Hannah_Trout 08 May
@Zombielnd There's a difference between a female zombie character and an "ex-girlfriend" zombie with her chest and bra exposed #Notbuyingit
AlterNet @AlterNet 08 May
NRA convention sells "ex-girlfriend" target that bleeds when you shoot it. We're #NotBuyingIt http://t.co/FTXGiBmWYa by @KristenGwynne
Squirt! @guinnevere 07 May
@ZombieInd Stop promoting men's violence against women. 1 in 3 women women murdered were killed by an intimate partner. #NotBuyingIt
Melissa Andre @greyhoundgrrl 07 May
http://t.co/OqpWmn3qPS Sexualized violence against women from @zombieind, a company whore to the NRA? Big surprise. I'm #notbuyingit
Miss Representation @RepresentPledge 07 May
Lego Apologizes for Cat-Calling Sticker http://t.co/egySDOgAQI #MissRep cc #NotBuyingIt
Jennifer Stapleton @jenniferstaple 07 May
.@ZombieInd Stop promoting men's violence against women. 1 in 3 women women murdered were killed by an intimate partner. #NotBuyingIt
Abbie @Abbieprime 07 May
So only target model of a female @ZombieInd sells is called "the ex" but we're supposed to believe that's not sexist? #notbuyingit, jerks.
Paris Miss Rep @parismissrep 07 May
Dear @ZombieInd Discontinue "the-ex" manniquin. 1 in 3 women murdered were killed by an intimate partner. #Notbuyingit
Paige @NoneMorePaige 07 May
As a gun owner & supporter of the 2nd amendment I find @ZombieInd's 'The Ex' egregious. Stop promoting violence against women. #NotBuyingIt.
Emily Gaudette @Emily_atwork 06 May
Jeffries of @Abercrombie states, "We market to cool, good-looking people and don’t market to anyone other than that." #notbuyingit #idiot
B. Johnston-Spooner @barrylight 06 May
The people who created these ads have got some explaining to do. Because I'm #NotBuyingIt. (via @Upworthy) http://t.co/cNOrHKacw2
The 3% Conference @3PercentConf 06 May
Girls that don’t eat burgers #Advertising burgers http://t.co/eQ9lhp6alw #NotBuyingIt
Jessica @GirlsRiseUp 06 May
@Shape_Magazine I love the nutrition plans and work out routines and articles, but please STOP advertising diet pills #notbuyingit
julie ingersoll @julieingersoll 06 May
@PantechUSA #NotBuyingIt #everdaysexism This Aunt Jessica/cougar ad campaign is offensive. Why do I have it in my timeline everyday?
Antonia @McelvenneyA 06 May
http://t.co/XsKrUMvbUf #notbuyingit @bareMinerals_UK so lame! err.. not a reason to lace up for me, or for anyone I've met ever.
Jessica Critcher @JessCritcher 06 May
Seriously, @lululemon? http://t.co/yTDIPKgvRN This is just more @EverydaySexism & I'm #NotBuyingit. @RepresentPledge
Jacki Zehner @JackiZehner 06 May
Buy @SameSkyBracelet for Mother's Day! Show your love while supporting HIV+women in Africa! instead of #notbuyingit I'm #buyingit
AnaYelsi @brwneyedamzn 04 May
Someone should tell @Kia to worry less about respecting the tech & a little more about respecting women #NotBuyingIt http://t.co/KMvgFy3x2w
Miss Representation @RepresentPledge 03 May
#NotBuyingIt: @Crest’s sexist toothpaste commercial http://t.co/sR7QyiNztO via @HillaryDiMenna @thismagazine
Lynne Farrow @LynneCFarrow 02 May
Hey @RadioShack @beatsbydre, your #BeatsPill ad objectifies women and is degrading. http://t.co/vg8u6ckuwN I'm #NotBuyingIt
Fran Poodry @MsPoodry 02 May
Hey @RadioShack & @beatsbydre, the #BeatsPill ad w/ @robinthicke isn't "fun" - it's degrading. http://t.co/DlQeQiXG77 I'm #NotBuyingIt
Abbie Karlish @KabbieArlish 02 May
@radioshack @robinthicke @beatsbydre Your #BeatsPill ad is gross. Why do you have to objectify women to sell merchandise? #NotBuyingIt
BThans @BThans 02 May
@RadioShack This is super misogynistic and I'm #notbuyingit
Elizabeth Plank @feministabulous 02 May
Hey @RadioShack & @beatsbydre, the #BeatsPill ad w/ @robinthicke isn't "fun" - it's degrading. http://t.co/EElnhIwhLp I'm #NotBuyingIt
Christopher Allan @meowifyousmile 02 May
Yo, @RadioShack, are you serious with your new commercial? It's so misogynistic and downright disgusting. #NotbuyingIt
Kath Caldwell @CaldwellKath 02 May
The people who created these ads have got some explaining to do. Because I'm #NotBuyingIt. (via @Upworthy) http://t.co/k6s8FxpqlJ
Kathleen Pye @KathleenCanada 02 May
Wow, what a terrible idea! A 5km run called “Skirt Chasers” http://t.co/aEKXsBo4MR by @hkearl #notbuyingit #EndSH
StopStreetHarassment @StopStHarassmnt 01 May
Take Note of the Companies that Trivialize Street Harassment: http://t.co/SkNYLxcKk4 #NotBuyingIt #EndSH
ShawnaLewkowitz @BirthofaRunner 01 May
Sexism & running is the 2013 spring theme for @bareMinerals and @SkirtChaser5k. Women runners are paying attention and #notbuyingit
Sarah Hope @sarahmusing 01 May
Epic racist fail on the part of @mtn_dew. Curious what the folks at @oddfuture were thinking. http://t.co/wPcV178Yph #racism #notbuyingit
Ann Wertz Garvin @garvina 01 May
Use the #notbuyingit hashtag to call out offense commercials that objectify women. Trending? Lets do it.
britt morgan @bmorgan16 30 Apr
Honestly @mtn_dew you're disgusting. Violence against women hilarious #notbuyingit
katesax @katesax 30 Apr
Racism and violence against women are not funny ad material. Shame on you @mtn_dew. #notbuyingit
Wendy Whipple @cameragrrl 30 Apr
@mtn_dew Because battered women are a great comedy bit to add to a commercial. Really? #notbuyingit http://t.co/hKVqAABG4M
Karen Rooney @karen_lb_rooney 30 Apr
Wow. Racism and violence against women are not "funny" ad material. Shame on you @mtn_dew. I'm #NotBuyingIt. http://t.co/o6xSPmwQHR
Caitlin Spivey @CaitSpivey 30 Apr
Goddamnit, @mtn_dew. NOT COOL. Racist stereotypes + violence against women = shitty ad campaign. I'm #NotBuyingIt. http://t.co/tsNY2uT8Nr
Priscilla Vasquez @Vasq_Priscilla 30 Apr
@mtn_dew Marketing needs to get more creative than using racism and domestic violence to sell your product.@RepresentPledge #notbuyingit
Sarah Lochelt @sarahlochelt 30 Apr
@mtn_dew thinks violence against women is funny and uses racist stereotypes in this ad. I'm #NotBuyingIt. http://t.co/0Z4SqljVFc
Miss Representation @RepresentPledge 30 Apr
RT @slwalker13: @mtn_dew Wow. Really insightful ad campaign there, guys. Keep up the good work. #sarcasm #NotBuyingIt
Miss Representation @RepresentPledge 30 Apr
#MountainDew thinks violence against women is funny, uses racist stereotypes in new ad http://t.co/YD8u9U2UEl #NotBuyingIt @mtn_dew
Imran Siddiquee @imransiddiquee 30 Apr
This @mtn_dew commercial makes light of violence against women, uses racist stereotypes #NotBuyingIt http://t.co/9iyjcbSfPJ
Nicole da Silva @nicdasilva 30 Apr
@LEGO_Group, these stickers teach kids that #streetharassment is OK. I'm #NotBuyingIt http://t.co/IVBhZGoXia #endSH

The All-Time Worst Offenders Based on number of #NotBuyingIt tweets they've received

Go Daddy @GoDaddy 7831
Audi @Audi 1709
Zombie Industries @ZombieInd 1437
Disney Store @DisneyStore 1140
Disney @Disney 906

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