Posts Tagged ‘Shea Backes’

Teen Explains Concept Behind #FreshFace Friday

Our #FreshFace Friday campaign – which challenges the media’s limiting ideal of beauty and seeks to reduce the pressure on young girls to wear makeup – was originally created by 15 year-old Shea Backes. Here she is with her friend Sophie explaining how the pressure on girls to wear makeup at her high school led [...]

A Makeup Free Day To Discuss Inner Beauty

This Friday, September 21st, is hosting a Twitter party with #FreshFace to discuss how the media’s addiction to makeup impacts women and girls in America. All over the country people are committing to be makeup-free for an entire day, in order to lead conversations with their friends and family around how to better value [...]



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